Ellie Vince

General Manager Marketing

Ellie is shaping the future of Chobani’s brands with a mix of strategic insight, consumer focus, and a passion for creating sustainable growth. With a wealth of local and global experience spanning brand-building, category, innovation, and team leadership, Ellie has a clear vision for elevating Chobani’s presence across Australia and beyond.

Ellie’s philosophy is all about putting the consumer at the heart of every decision. She brings an innate ability to turn insights into action, crafting campaigns that connect deeply with people and champion Chobani’s mission to make a difference using food as a force for good.

With a focus on omni-channel strategies and bold go-to-market campaigns, Ellie ensures Chobani’s story reaches new audiences while strengthening the connection with our loyal fans.